Brand Awareness Designed to Attract Gamers
As an independent game developer or studio you may be concerned with how to plan and execute a proper brand marketing strategy for your game. While that can be a little daunting, it’s essential to think beyond your game.
When we talk about branding, we aren’t just talking about marketing your game. RenGen Marketing truly believes in branding the studio as well as the team members. The studio and developers are what brought the game to life and that is important as the game itself. No sweat, a press release can cover that…right?
Most branding strategies can be accomplished through outreach and press releases. This approach is typically a “push” based strategy which may be forced onto your target audience. RenGen insists on a “pull” type marketing strategy that is designed to attract interested gamers to your brand, not push them towards it.
The way we do this is to focus on key influencers that are easy to approach and passionate about helping indie developers. While some key influencers may not have a significant following, the impact they have on their following will resonate and extend throughout the community. With proper planning and execution this process can create a ripple effect that turns into a tidal wave, attracting gamers.
It doesn’t matter what stage of development your game is currently in, marketing your brand needs to be executed early and carried throughout your games development. If you have a brand strategy already implemented but you are receiving little to no recognition, it might be time to consider a new branding strategy for your game.
There is no shame in admitting you might need to re-brand, or reconsidering your current strategy. Maybe your message is a little off? Perhaps you are pushing your audience too much. It could even be that you are point on with your strategy but utilizing the wrong channels. RenGen Marketing can help discover those issues and show you how to fix them.