Indie Game Social Media & Community Marketing - RenGen Marketing

Community Management

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Engaging Community Management for Indie Devs

When you build exposure for your game, what you may not realize is you are also building a community.

Growing your community can be a lot of work especially when time is limited during your crowdfunding campaign or getting ready for product launch. But if you are thinking about growing your community at that stage in the game, then you are already limiting yourself.

It doesn’t matter how busy you are. Honestly, you’re always going to be busy.

Regardless, continuing to build your community should be at the core of your marketing plan and you’ll also need to make sure that that community you create isn’t left on the wayside...even if things get ugly.

Out of all the resources your indie game studio has tapped into, your community is your greatest asset and should never be left unmanaged. It may seem crazy, but you will have highly devoted fans, that will serve as strong advocates for the game you created.

If you’re not constantly engaging them, they’ll waver and stop being as active. There’s a good possibility a troll might pop up as well (you can’t please everyone).

A strong community not only will support you in moments like this, but letting trolls run amuck can cause a great community to turn toxic. Fans are the lifeblood of the community you created and will help you achieve your goals.

If you don’t have a well defined plan in place on how to engage and grow your community, it will make an uphill battle like scaling the north face of a mountain.

We get it...you’re busy and reading every inquiry, comment, response or whatever pops up is just not an effective use of your time. It really is though.

The good news is there are ways to make managing your community possible and still focus on everything thing else.

We work with devs and studios by collaborating on what the best approach is when reaching out to fans, how to keep them engaged and growing the fan base.

This comes down to knowing in advance how you’ll respond to people, what your plan is to grow further and how the entire process can be scaled.

This process ensures positive brand awareness, will sustain reach for your game and ultimately increase sales.

We don’t want you to make a game so people want to buy it. We want you to create a memorable experience for fans the moment you share your initial concept down to the game credits when they finish it.

That’s how games and indie devs succeed.

Need a different approach to engaging your fans or need assistance with how to further grow a positive community? We can help!