Building an Engaging Community
Guin Entertainment wanted to extend their awareness while Adventures of Chris was in development and create a positive player experience to help build their growing community.
By creating awareness through various channels and leading players to an optimized landing page incentivizing them to join their mailing list, Adventures of Chris had their prospective fans go on their own adventure.
Through an engaging automated email sequence designed to drive fans into their active Discord community, fans became active loyalists and continue to support the game in their small, highly-active community.
Landing page conversion rate: 32%
- Strategy development
- Email marketing
- Community development and management
- Social media management.
- Paid advertising with YouTube ads