Brand Awareness Designed to Attract Gamers
As an independent game developer or studio you may be concerned with how to plan and execute a proper brand marketing strategy for your game. While that can be a little daunting, it’s essential to think beyond your game.
When we talk about branding, we aren’t just talking about marketing your game. Branding can go beyond the studio itself to include the team members as well.
The combined efforts of the entire team is what brought the game to life and their contributions are as important as the game and brand itself. It’s a lot to think about, especially when trying to find a way to represent a message for your brand that will resonate with your audience.
Regardless of how many games you have released or plan to make, focusing on your brand’s message and how people will learn about it is a step that is often overlooked. Most branding strategies can be accomplished through outreach and press releases. This approach is typically a “push” based strategy which may be forced onto your target audience.
We insist using a “pull” type marketing strategy that is designed to attract interested gamers to your brand, not push them towards it. We do this by creating strategies that focus on key influencers that are easy to approach and passionate about helping indie developers.
While some key influencers may not have a significant following, the impact they have on their following will resonate and extend throughout the community. With proper planning and execution this process can create a ripple effect that turns into a tidal wave, attracting gamers. This strategy and others can be quite effective, which is why it’s so important to know your message and know how your audience interprets your message.
It doesn’t matter what stage of development your game is currently in, marketing your brand needs to be executed early and carried throughout your games development. If you have a brand strategy already implemented but you are receiving little to no recognition, it might be time to consider a new branding strategy for your game. Also, there is no shame in admitting you might need to re-brand, or reconsidering your current strategy.
Maybe your message is a little off? Perhaps you are pushing your audience too much. It could even be that you are point on with your strategy but utilizing the wrong channels.
The point is, it’s an ongoing process that may need to be constantly reviewed and updated.
The more you have a pulse on what your brand represents, the better you will be able to serve your current and prospective fans. If it sounds like lot of work, don’t worry. RenGen Marketing can help discover those issues and show you how you fix them.