Effective Online Advertising for Indie Game Studios
Having a strong online presence is essential for driving traffic to your game, but sometimes optimizing web assets and channels may not do enough for you to stand out. Online or Paid advertising done correctly can provide additional growth opportunities, giving you a holistic approach to your online presence.
Yes, this all sounds good but let’s face some stuff that has bothered us and indie devs first before we start saying how beneficial paid advertising can be.
Paid advertising sucks...well, it can. There are a lot of channels, formats, etc of paid advertising and depending on your goals, each can deliver very different results. On top of that, each channel has specific objectives and purposes that can be defined. We all know that paid advertising gets your name or game out there, but the more important question is how does it do that.
If you don’t know about the how or what your goals are, then yes...your paid advertising campaigns will suck.
Paid advertising is expensive, well... it doesn’t have to be. Advertising on the web is extremely accessible meaning that anyone can create an account and start advertising their product or game. The advertising platforms know this and quite frankly they would be limiting themselves a lot of revenue if they didn’t make it somewhat simple for anyone to utilize, even if they have small budget.
The advertising platforms are also aware that they need provide powerful tools and information to get big spenders on their platforms too. So they work very hard provide as much functionality as possible to make their advertisers happy. That means that as an indie dev studio, you can get access to some heavy duty marketing artillery with minimal funds. In some cases, you can have an effective campaign for as little as $5 a day.
There have been too many times that people slam paid advertising for one reason or another. We’re not to say that it should be the only thing to use when marketing your game, just that it’s often underutilized and most people don’t know how to use it properly.
The best thing that paid advertising has to offer for indie devs is the variety of targeting options for getting in front of prospective buyers or groups of people that are likely to be interested in your game.
There is no such thing as a magic bullet when it comes to marketing, but the closest thing to it would be paid advertising. The reason is simple; paid advertising can help take out some of the guess work of who your audience is, provide valuable insight you can’t get elsewhere and has potential to generate exposure and sales.
Sounds pretty good to me.
RenGen has managed countless paid search and display advertising campaigns for games, crowdfunding campaigns, and an array of other industries. We are more than capable of educating you on how to properly set-up and manage your campaign, so you can make quick and effective decisions on the fly.
If this all sounds great but you don’t have the time to do all of this...just drop us a line. We’ll be happy to see if we can help manage a campaign for you.
So if you’re ready to hit the trenches and get your paid campaign rocking, then we’re ready to show you how to do it.