Creating Awareness and Community Growth
1manstudio wanted to quickly grow their email list and foster a strong and supportive community while Rabbit Hole was in development.
Targeting primarily mobile users, engaging messaging resonated with custom audiences and sent prospective fans on an immersive journey down a rabbit hole.
Facebook Instant Experience ads provided the perfect format for people to engage with the brand by directing them to a landing page. The page was optimized and incentivized people to sign up for their email list by offering a free digital artbook of the game.
Email campaigns and community management followed to continue to build a dedicated fan base.
Cost per acquisition:$1 per subscriber. Landing page conversion rate: 13%
- Consulting for conversion optimization
- Paid advertising with Facebook ads
- Community management
- Email marketing