Indie Game Case Study – Rabbit Hole

Creating Awareness and Community Growth

1manstudio wanted to quickly grow their email list and foster a strong and supportive community while Rabbit Hole was in development. 

The Results

Targeting primarily mobile users, engaging messaging resonated with custom audiences and sent prospective fans on an immersive journey down a rabbit hole. 

Facebook Instant Experience ads provided the perfect format for people to engage with the brand by directing them to a landing page. The page was optimized and incentivized people to sign up for their email list by offering a free digital artbook of the game. 

Email campaigns and community management followed to continue to build a dedicated fan base. 

Cost per acquisition:$1 per subscriber. Landing page conversion rate: 13%


  • Consulting for conversion optimization
  • Paid advertising with Facebook ads
  • Community management 
  • Email marketing

Ready to build your community?