Making a Crowdfunding Comeback

After an unsuccessful Kickstarter campaign, SWDTech Games needed to restructure and create an effective marketing strategy to reach their funding goal for Pixel Noir.

The Results

With a strong campaign structure in place and creating awareness and brand lift through paid advertising campaigns, Pixel Noir’s second Kickstarter campaign hit its goal within 11 days. 

The campaign reached 204% of their $30k goal and increased their backer count by 35%. 

Cross promotions with other brands helped expand reach with other relative communities, fostering a strong and vibrant fan base.

Services

• Market research and crowdfunding consulting. 
• Community development and management. 
• Paid advertising with Google Display, YouTube & Facebook Ads.