Indie Game Marketing
The Reality of Indie Game Marketing
So, you are making a game. You put years, tears, and your soul into this project and now it’s time crowd fund or launch your game. Great, you and a ton of other game developers. How will you stand out from the crowd? With more indie game developers and studios popping up every day, there is a lot of clutter to push through to reach your future fans, and your twitter account can’t do it alone.
It’s a reality that we all have to face, regardless of how it makes you feel. What’s important though is pushing those concerns aside, accept the fact, and do something about it. You need to market your game.
Everyone seems to get hung up on the term “marketing”. Marketing requires a lot, whether it’s money, time, or a certain skillset. In either event, it’s usually something that a lot of indie game developers don’t have or don’t feel is important. If your game is good enough, they will come...right?
AAA titles can spend upwards of 50% or more of the total game budget on marketing alone. To spare a lot of other facts and details, let's just say they wouldn’t invest so much of their budget into marketing if they didn’t feel it was worth it.
Well for indie game studios, it’s more often the case that they have significantly less which can be dedicated towards marketing. That’s where we can help.
We get the challenges and limitations that indie game developers face when it comes to planning their crowd fund campaign or releasing their game. That’s why we have structured our indie game marketing consulting services in a palatable, easy to learn format for developers and studios.
Whether you are looking for in-depth guidance on your Kickstarter campaign or just some insight about how to market your own game, we can help. At the end of the day, we only care about one thing; serving the greater indie dev community by providing helpful marketing assistance so their games can be played and shared by others.
Brand Awareness
Creating brand awareness is crucial for any indie game studio. Getting a game out there is good, but having people know your studio is how legacies are born.
Crowdfunding
A well structured campaign can either make or break a studio. Learning from others is great, but nothing quite cuts it like hands-on experience.
Online Advertising
Online advertising doesn't have to be expensive or mysterious. Targeting key audiences with effective and proven strategies is like having an ace in the hole.
Community Management
Community management doesn't stop with updates and news. Engaging fans and turning them into dedicated advocates is when the magic happens.
