Indie game marketing is a lot of work. Every day the market becomes more competitive as the barrier to entry is lowered. The video game industry continues to grow and is expected to be worth over 256 billion by 2025. With such staggering growth, you need to make a great game, stand out and know […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Mastering Your Game’s Market Positioning Episode Description: Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Marketable Prototypes and Crushing Your Scope Episode Description: Exploring ideas and concepts for a new project is always fun, especially when you’re ready to develop a prototype. But sometimes passion, drive, and even opportunity can be a […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Validating Ideas and Using Roguelike Marketing Episode Description: Validating any game concept can be a huge challenge for game creators. And if you’re not hitting the target dead on, it can cost valuable time and resources. But just […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Maximizing PR Campaigns Using Data Insights Episode Description: Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Understanding and Applying Audience Needs to Your Product Design Episode Description: Anytime you’re looking for opportunities in the game market, understanding your game’s audience is a great place to start. Unfortunately, the process isn’t usually defined well, making […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Finding Your Game’s Fit While Leveraging an Insight Mindset Episode Description: When it comes to finding your game’s fit, identifying opportunities and creating value for players is something we all like to lead with. While important, there are […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Aligning Your Marketing and Game’s UX Episode Description: Whenever we think about what makes a great game, generally speaking it boils down to the positive experience players have. However, when making games, the focus shouldn’t be making a […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Leveraging Market Research and Reddit for Niche Games Episode Description: Making any game has its challenges, but making one that caters to a niche audience can be an extremely daunting task. Between discovering a limited market and having […]
