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Category Archives: Market Research

Mastering Your Game’s Market Positioning with Yannick Elahee – Indie Game Movement Ep 319 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Mastering Your Game’s Market Positioning Episode Description: Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper […]

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Jeroen Janssen Happy Volcano Indie Game Movement Podcast

Creating Marketable Prototypes and Crushing Your Scope with Jeroen Janssen – Indie Game Movement Ep 312 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Marketable Prototypes and Crushing Your Scope Episode Description: Exploring ideas and concepts for a new project is always fun, especially when you’re ready to develop a prototype. But sometimes passion, drive, and even opportunity can be a […]

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Dylan Gedig Peglin Indie Game Movement Podcast

Validating Ideas and Using Roguelike Marketing with Dylan Gedig – Indie Game Movement Ep 309 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Validating Ideas and Using Roguelike Marketing Episode Description: Validating any game concept can be a huge challenge for game creators. And if you’re not hitting the target dead on, it can cost valuable time and resources. But just […]

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Ga-Yi Ng ICO Indie Game Movement Podcast

Maximizing PR Campaigns Using Data Insights with Ga-Yi Ng – Indie Game Movement Ep 307 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Maximizing PR Campaigns Using Data Insights Episode Description: Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots […]

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Alexandre Mandryka Game Whispering Indie Game Movement Podcast

Understanding and Applying Audience Needs to Your Product Design with Alexandre Mandryka – Indie Game Movement Ep 305 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Understanding and Applying Audience Needs to Your Product Design Episode Description: Anytime you’re looking for opportunities in the game market, understanding your game’s audience is a great place to start. Unfortunately, the process isn’t usually defined well, making […]

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Chris Bain Player One Indie Game Movement Podcast

Finding Your Game’s Fit While Leveraging an Insight Mindset with Chris Bain – Indie Game Movement Ep302 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Finding Your Game’s Fit While Leveraging an Insight Mindset Episode Description: When it comes to finding your game’s fit, identifying opportunities and creating value for players is something we all like to lead with. While important, there are […]

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UX is Fine Indie Game Movement Podcast

Aligning Your Marketing and Game’s UX with Neil Edwards – Indie Game Movement Ep299 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Aligning Your Marketing and Game’s UX Episode Description: Whenever we think about what makes a great game, generally speaking it boils down to the positive experience players have. However, when making games, the focus shouldn’t be making a […]

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Alice Ruppert Indie Game Movement Podcast

Leveraging Market Research and Reddit for Niche Games with Alice Ruppert – Indie Game Movement Ep298 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Leveraging Market Research and Reddit for Niche Games Episode Description: Making any game has its challenges, but making one that caters to a niche audience can be an extremely daunting task. Between discovering a limited market and having […]

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