Indie game marketing is a lot of work. Every day the market becomes more competitive as the barrier to entry is lowered. The video game industry continues to grow and is expected to be worth over 256 billion by 2025. With such staggering growth, you need to make a great game, stand out and know […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Sustainability in Game Niches with Hannah Flynn Episode Description: When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Maximizing Influencer Campaigns through Effective Collaboration Episode Description: Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Mastering Your Studio’s Growth Episode Description: Starting an indie game studio can be difficult but growing a sustainable one can be a challenging experience faced with a variety of unknown obstacles where every decision can impact your growth. […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Increasing Your Game’s Odds of Success Episode Description: If there’s one thing indie studios and developers are always looking to do, it’s to increase the odds of their game’s success. However, trying to pinpoint exactly what that is, […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Everything you do is Marketing Episode Description: Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Mastering Your Game’s Market Positioning Episode Description: Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Marketable Prototypes and Crushing Your Scope Episode Description: Exploring ideas and concepts for a new project is always fun, especially when you’re ready to develop a prototype. But sometimes passion, drive, and even opportunity can be a […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Validating Ideas and Using Roguelike Marketing Episode Description: Validating any game concept can be a huge challenge for game creators. And if you’re not hitting the target dead on, it can cost valuable time and resources. But just […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Maximizing PR Campaigns Using Data Insights Episode Description: Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots […]
