Maximizing PR Campaigns Using Data Insights with Ga-Yi Ng – Indie Game Movement Ep 307 Shownotes

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Episode Name:

Maximizing PR Campaigns Using Data Insights

Episode Description:

Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots of opportunities to communicate your story and maximize your game’s awareness.

We’ll be discussing how using data insights can help make decisions on how and when to execute effective PR campaigns. But also how this information can be leveraged to support all marketing efforts, giving you more confidence and control.

Q?Box Round Answers

What’s your main approach to tackling problems?

Try to find what the key blocking issue is.

What’s your favorite most helpful mobile app?

Wikipedia App

What game are you playing now?

Darkest Dungeon, Coral Island


We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?

  1. Hype the journalists and influencers before you hype the audience
  2. Be sure of what you want to share and when (is it newsworthy)
  3. Be prepared to be ignored, but keep working at it!


How to get in touch with Ga-Yi Ng

Website: footprints.gg

Twitter: @robotigame

Email: ga-yi@icopartners.com

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