The Future of Advertising Games and Creating Micro Content with Roberto Pisati – Indie Game Movement Ep 308 Shownotes

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Episode Name:

The Future of Advertising Games and Creating Micro Content

Episode Description:

The world of game marketing is a shifting landscape. Recent years have shown a trend toward short-form content for advertising, communicating and selling video games.

Today we’ll be discussing some of those trends, effective ways to employ them in your projects and other concepts to keep in mind when tackling your marketing.

Q?Box Round Answers

What’s the most helpful or impactful advice you ever received?

Healthy eating and exercise

What’s one habit you have that has contributed to your success?

Building routines

What game are you playing now?

Mostly playing client projects. Occasionally retro games.


We covered quite a bit today. Could you list some suggestions or tips you would recommend to indie devs based on our discussion?

  1. Have an open mindset and know that “build it and they will come” doesn’t work
  2. Consider your game as if it’s an economy of its own
  3. Running strategy in isolation
  4. Don’t forget your mission


How to get in touch with Roberto Pisati

Website: levelup-ads.com

Email: roberto@levelup-ads.com

LinkedIn: Roberto Pisati

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