While you’re making your indie game, at some point you’ll need to market it. You’ll also need to decide if you should self publish or partner with a publisher. This is an important decision you’ll need to make, and approaching it without much thought can really limit your long term success. What devs don’t realize […]
There are many who enjoy streaming their own personal gameplay, and there are others who take that activity to a whole new level. In the indie gaming industry, and the gaming industry as a whole the value of key influencers as part of a marketing strategy is irreplaceable. The reach that streamers from both […]
How much is it worth you making your indie game? If you’re extremely passionate about making games and want to make a living doing that, then why would even bother without having an indie game marketing plan? This isn’t to call anyone out. It’s simply to provide some perspective that if you are willing to […]
We asked nine respected indie game developers and studios the very loaded question: what challenges they faced as a team, throughout all stages of their game(s) development? Each game, and every developer are likely to have their own unique list of trials and tribulations they had faced while creating their own indie game. We thought […]
Why you need to join a community before you build a community for your indie game or studio. Whenever you are looking to create an indie game, one of the first things that you will read about is how valuable an active community is for your game’s success. One thing that may not […]
How to Stand Out at PAX and Game Expos A Guide for Indie Dev Exhibitors If you are going to PAX or another game convention to exhibit your game you need to stand out. Being like everyone else or “normal” is like getting a headshot. It will kill your event experience and you don’t get […]
Facebook Ad campaigns are proven to help increase brand recognition of your indie game, but also can help you increase sales for your indie game. What are Facebook Ads? In a nutshell, Facebook ads are similar to promoted posts that can take on a variety of formats and functionality and can significantly extend […]
It’s a fact that good games get passed over because of bad art. Now, “bad art” doesn’t necessarily mean that it looks bad, but more that the art doesn’t “fit” the game it’s in. It’s a difficult concept, and there isn’t really any formula out there (that I know of) that can pinpoint exactly what […]
Just like games, there are a lot of good indie game trailers out there. With everything that indie games are already up against, standing out from the crowd with an awesome game trailer is one way they can pack a punch and increase their chances of survival. The idea that a game trailer needs […]
There is no “Indie Game Bubble” bursting or an #indiepocalypse, but there is constant natural erosion. Before I explain what is meant with “natural erosion”, we should take a moment to recap on what spurred the topic of the indie game bubble: Back in 2014, a rumor began to really pick up steam with many […]
