Indie game marketing is a lot of work. Every day the market becomes more competitive as the barrier to entry is lowered. The video game industry continues to grow and is expected to be worth over 256 billion by 2025. With such staggering growth, you need to make a great game, stand out and know […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Mastering Your Game’s Market Positioning Episode Description: Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How to Crush Playtesting Your Games Episode Description: We all have a tendency to get close to our projects and sometimes miss the forest for the trees, especially when it comes to player feedback. But even if we […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Maximizing PR Campaigns Using Data Insights Episode Description: Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Leveling Up Your Studio While Being Empathetic Episode Description: By now, most of you should know that this podcast is about the marketing and business of indie games. But another core theme carried throughout the show is empathy. […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Understanding and Applying Audience Needs to Your Product Design Episode Description: Anytime you’re looking for opportunities in the game market, understanding your game’s audience is a great place to start. Unfortunately, the process isn’t usually defined well, making […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Aligning Your Marketing and Game’s UX Episode Description: Whenever we think about what makes a great game, generally speaking it boils down to the positive experience players have. However, when making games, the focus shouldn’t be making a […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Leveraging Market Research and Reddit for Niche Games Episode Description: Making any game has its challenges, but making one that caters to a niche audience can be an extremely daunting task. Between discovering a limited market and having […]
Knowing what players like and don’t like gives you valuable insight. Especially when it’s about your game or someone else’s. […]
