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Category Archives: Audience Research

Lessons in Building a Sustainable Indie Game Business with Jeff Vogel – Ep 369 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Lessons in Building a Sustainable Indie Game Business Episode Description: The indie game industry has evolved dramatically in the last few decades. But despite some fundamental challenges that remain, reaching sustainability is still possible to acheive. So today, […]

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How to Balance Roles While Building an IP with Adriaan Jansen – Ep 368 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How to Balance Roles While Building an IP Episode Description: Managing an indie studio requires juggling multiple roles, from creative direction to financial management, all while staying true to a game’s vision. It may not be easy, but […]

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How to Align Marketing and Community Needs During Development with Amanda Vandenburg – Ep 367 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How to Align Marketing and Community Needs During Development Episode Description: Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky. So today, we’re going […]

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How Indie Devs Can Think Big with Ryan Laley – Ep 366 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How Indie Devs Can Think Big Episode Description: Many indie game developers fall into the trap of letting their limitations dictate their creative process, which can affect more than just their games. So today, we’re going to challenge […]

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Crafting Your Career Value in a Competitive Games Market with Jean Leggett – Ep 365 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Crafting Your Career Value in a Competitive Games Market Episode Description: With the gaming industry experiencing significant job cuts over the past several months, developers and professionals are finding it increasingly difficult to secure new opportunities, making articulating […]

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Transforming Game Development Using AI Analytics with Mo Hallaba – Ep 364 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Transforming Game Development Using AI Analytics Episode Description: AI is revolutionizing data analytics and game development, presenting both opportunities and challenges for developers. Unfortunately, many are unsure how to leverage this information effectively. In this episode, we explore […]

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Communicating Your Game’s Vision to Partners with Rob Bartholomew – Ep 362 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Communicating Your Game’s Vision to Partners Episode Description: Developers often struggle to clearly communicate their game’s vision to partners, leading to misalignment, potential conflicts and a whole slew of other challenges during development and beyond. In this episode, […]

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Killing the Game Biz Dev Scene with Harry Phokou – Ep 359 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Killing the Game Biz Dev Scene Episode Description: Indie game devs and studios often struggle with business development, missing out on everything from potential partners and significant growth opportunities. Whether this is due to fear, lack of time, […]

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Crafting Authentic Brand Identities that Stand Out with Anni Valkama – Ep 357 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Crafting Authentic Brand Identities that Stand Out Episode Description: Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle […]

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