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Category Archives: Audience Research

Mastering Your Game’s Market Positioning with Yannick Elahee – Indie Game Movement Ep 319 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Mastering Your Game’s Market Positioning Episode Description: Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper […]

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Agne Vitkute G Round Indie Game Movement Podcast

How to Crush Playtesting Your Games with Agne Vitkute – Indie Game Movement Ep 310 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How to Crush Playtesting Your Games Episode Description: We all have a tendency to get close to our projects and sometimes miss the forest for the trees, especially when it comes to player feedback. But even if we […]

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Ga-Yi Ng ICO Indie Game Movement Podcast

Maximizing PR Campaigns Using Data Insights with Ga-Yi Ng – Indie Game Movement Ep 307 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Maximizing PR Campaigns Using Data Insights Episode Description: Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots […]

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Tina Merry Indie Game Movement Podcast

Leveling Up Your Studio While Being Empathetic with Tina Merry – Indie Game Movement Ep 306 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Leveling Up Your Studio While Being Empathetic Episode Description: By now, most of you should know that this podcast is about the marketing and business of indie games. But another core theme carried throughout the show is empathy. […]

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Alexandre Mandryka Game Whispering Indie Game Movement Podcast

Understanding and Applying Audience Needs to Your Product Design with Alexandre Mandryka – Indie Game Movement Ep 305 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Understanding and Applying Audience Needs to Your Product Design Episode Description: Anytime you’re looking for opportunities in the game market, understanding your game’s audience is a great place to start. Unfortunately, the process isn’t usually defined well, making […]

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UX is Fine Indie Game Movement Podcast

Aligning Your Marketing and Game’s UX with Neil Edwards – Indie Game Movement Ep299 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Aligning Your Marketing and Game’s UX Episode Description: Whenever we think about what makes a great game, generally speaking it boils down to the positive experience players have. However, when making games, the focus shouldn’t be making a […]

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Alice Ruppert Indie Game Movement Podcast

Leveraging Market Research and Reddit for Niche Games with Alice Ruppert – Indie Game Movement Ep298 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Leveraging Market Research and Reddit for Niche Games Episode Description: Making any game has its challenges, but making one that caters to a niche audience can be an extremely daunting task. Between discovering a limited market and having […]

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