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Episode Name:
Leveraging a Video Content Strategy
Episode Description:
Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals.
In this episode, we’ll delve into how other video content beyond gameplay clips and trailers can be an integral part of a game’s marketing strategy, maximizing its potential for creating awareness, player engagement and results.
Q?Box Round Answers
What’s one habit you do to keep a clear and healthy mind?
Full night sleep recovery
What was your childhood favorite game?
Tetris (Superplay Action Football – NES)
What game are you playing now?
Skateboarding Games
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
The following are NOT affiliate links.
- Read the 22 Immutable Laws of Marketing
- Read any and all books by Donald Miller (especially StoryBrand)
- Check out Neil Patel’s website for all sorts of marketing advice
RESOURCES and LINKS
How to get in touch with Matt Tompkins
Website: https://twobrotherscreative.com/content-in-a-box/
OTHER SOURCES:
Email: matt@thecontentbox.com