I had to shovel my driveway today.
First, it snowed. Then it rained… and kept raining.
This makes the whole process of shoveling my driveway very challenging.
For anyone who is familiar with wet snow, it’s heavy. Apparently, pure water is about five times heavier than snow.
With the amount of slush I was shoveling and a continuous downpour of rain, it felt like shoveling buckets of water.
This really disrupted my normal snow removal routine. To say the least, it was quickly becoming overwhelming.
I thought about using my snow thrower…but couldn’t, because it was broken.
The idea of flagging down a plow to help crossed my mind too, but I really didn’t want to pay for that service.
Instead, I created a plan within my means. More specifically, a system to better address the situation.
My driveway is pretty wide. What I did was divide my driveway into sections by shoveling several paths by making a grid.
In the sections that were closest to the edge of the driveway, I pushed the slush off to the side. This was much easier than hauling it off to the side.
Once the edge sections were cleared, I moved on to the next section and did the same thing.
Within a short period of time, I reached my goal and cleared my driveway.
By following this process, I was able to be more efficient and remove the heavier snow faster.
Ok, so what does any of this have to do with indie game marketing?
The point I’m making, whether you can relate to my experience or not is you will face all sorts of challenges as you market your game.
You probably have an idea of how to market your game, but at some point, you’re going to get “dumped on” by something out of your control.
At first, it may seem overwhelming. But with the right mindset, you can quickly identify what you do have control over.
When you know what that is, you can then create a plan and system within your means.
And from that, you can become efficient, save time and still reach your goals.
Sometimes, it’s not about how big your shovel is, but how you use it.
Looking for more guidance?