Maximizing Influencer Campaigns through Effective Collaboration
Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for.
In todays episode, we explore exactly what makes an effective collaboration, discussing everything from mindset, creative freedom and how to avoid costly decisions while building mutually beneficial relationships that promote sustainability.
Q?Box Round Answers
What’s the most helpful or impactful advice you ever received?
Know your behavior, motivation and the ability to prompt yourself to take action, BJ Bogg Book.
Name one thing that motivates you every day?
The fact that I get to work in games.
What game are you playing now?
Lords of the Fallen, The Finals Beta
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
Make sure your product clearly stands out
Realize the competitive landscape, and do proper research