Creating Sustainable Growth with Ads
Stray Fawn Studio wanted to test paid advertising campaigns to increase their Steam page wishlists for The Wandering Village while identifying a controlled and scalable method at a reasonable cost per acquisition.
By focusing on various audiences that consist of their core player persona, a strategy was developed so wishlist acquisition costs were relatively predictable and at a rate that would likely provide them with a return on investment (ROI) for when the game entered Early Access.
The goal for the campaign was met by acquiring wishlists for $1 and attributed by using UTM tracking parameters.
Overall wishlist conversion rate increased about 7% likely due to the ads campaign, thus lowering wishlist acquisition to less than $1.
- Paid advertising with Facebook ads.