Indie Game Case Study – The Wandering Village

Creating Sustainable Growth with Ads

Stray Fawn Studio wanted to test paid advertising campaigns to increase their Steam page wishlists for The Wandering Village while identifying a controlled and scalable method at a reasonable cost per acquisition.

The Results

By focusing on various audiences that consist of their core player persona, a strategy was developed so wishlist acquisition costs were relatively predictable and at a rate that would likely provide them with a return on investment (ROI) for when the game entered Early Access. 

The goal for the campaign was met by acquiring wishlists for $1 and attributed by using UTM tracking parameters. 

Overall wishlist conversion rate increased about 7% likely due to the ads campaign, thus lowering wishlist acquisition to less than $1.


  • Paid advertising with Facebook ads.
  • Consulting

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