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Episode Name:
Attracting Players Through Storytelling
Episode Description:
Every game has a story to tell, but how developers share that story can make all the difference in attracting players. Getting millions of views on social media might seem like success, but how much of that attention actually translates into genuine interest?
In this episode, we’ll explore how developers can use organic content to spark curiosity, build meaningful connections, and gradually reveal what makes their games worth caring about. We’ll also discuss how storytelling can help attract the right audience and turn attention into potential players.
Q?Box Round Answers
Name one thing that motivates you every day?
Having to pay my bills 😀
Biggest gaming pet peeve?
Poor menu and UI design
What game are you playing now?
Deadlock and WoW Forever
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- You need to make short form content on social media, even if it’s bad or you don’t know what to cover
- Try to avoid dev heavy content and make the visual/narrative of each short immediately interesting in the first 3 seconds
- You’re never too early to start, even in the concept phase
RESOURCES and LINKS
How to get in touch with Edward Smith
LinkedIn: https://www.linkedin.com/in/eddbsmith/