Episodes Archive - RenGen Marketing

Using Fulfilling Strategies to Create Long-Term Sustaintainability with Helen Carmichael – Ep 345 Shownotes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Using Fulfilling Strategies to Create Long-Term Sustaintainability Episode Description: Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat. […]

Creating Impact Using a Disversified Approach with Anisa Sanusi – Ep 344 Shownotes

By Louisianna FernandezPodcast

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Impact Using a Disversified Approach Episode Description: Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of […]

Strategies for Success in Studio Operations with Heidy Motta – Ep 343 Shownotes

By Louisianna FernandezPodcast

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Strategies for Success in Studio Operations Episode Description: “In any game studio, managing the day-to-day and long term operations efficiently can be a challenge.And finding a balance that promotes flow and sustainability sometimes may feel out of reach. […]

Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj – Ep 242 Shownotes

By Louisianna FernandezAdvertising, Audience Research, Budget, Community, Content, Podcast

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Connecting with Players Through Meaningful Narrative Experiences Episode Description: In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the […]

Building Better Game Companies with Martijn van Zwieten – Indie Game Movement Ep 341 Shownotes

By Louisianna FernandezPodcast

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Building Better Game Companies Episode Description: Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these […]

Jump Starting Your Game Business with Matteo Uguzzoni- Indie Game Movement Ep 340 Shownotes

By Louisianna FernandezAdvertising, Audience Research, Budget, Community, Content, Podcast

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Jump Starting Your Game Business Episode Description: In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with […]

Leveraging a Video Content Strategy with Matt Tompkins – Indie Game Movement Ep 339 Shownotes

By Louisianna FernandezAdvertising, Audience Research, Budget, Community, Content, Podcast

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Leveraging a Video Content Strategy Episode Description: Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, […]

How to Nail Publisher Negotiations with Tim Bender (147 Revisited) – Indie Game Movement Ep 338 Shownotes

By Louisianna FernandezAdvertising, Audience Research, Budget, Community, Podcast

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How to Nail Publisher Negotiations (147 Revisited) Episode Description: Now, depending on your goals and resources, sometimes your best bet is getting a publisher. And after initial talks, once you receive an offer it can be really exciting. […]

Unleashing Creative Synergy in Video PR with Emily Kolm – Indie Game Movement Ep 337 Shownotes

By Louisianna FernandezAdvertising, Audience Research, Budget, Community, Content, Culture, Email Marketing, General, Podcast

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Unleashing Creative Synergy in Video PR Episode Description: In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote […]

Creating Sustainability in Game Niches with Hannah Flynn- Indie Game Movement Ep 336 Shownotes

By Louisianna FernandezAudience Research, Community, Indie Game Design, Market Research, Podcast, Processes

Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Sustainability in Game Niches with Hannah Flynn Episode Description: When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not […]