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Episode Name:
Maximizing Brand Impact Through Content Creation
Episode Description:
Standing out in a crowded market or busy industry is always a challenge, especially as an indie studio. But what if there was to stand out and create impact while shaping your studio’s identity?
Well, it’s all possible as today we’ll explore the power of content creation and how that can not only create awareness and engagement but help showcase your studio’s brand too. By discussing effective and innovative approaches, we’ll share ways that your studio can stand out, in compelling and meaningful ways that create impact.
Q?Box Round Answers
What advice would you give to someone else that’s just starting out?
“Think about your hobbies & talents – what kind of marketing is sustainable for you? (video creation, blog / email writing, social media posts, in-person?)
Just start creating – if it sucks, you can make it again!”
What’s the most common mistake you see companies make in the industry with their businesses?
“Thinking that because something worked before, it’s the only thing that can work. This also related to taking advice from other industries
(it’s okay to look at other similar industries for inspiration, but also it’s okay to be experimental)”
What game are you playing now?
Finishing up Horizon Forbidden West, In the middle of Breath of The Wild & Alien Isolation, Always playing Overwatch & Polytopia, About to start Oxenfree on Netflix Games
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- What makes you & your product unique – greatest strength/weakness
- What marketing can you sustainably continue long term?
- Think about the story you’re telling to your audience (why) and the story you’re telling within the game
RESOURCES and LINKS
How to get in touch with Sophia Miller
Website: https://sophialouisam.wixsite.com/sophia-miller
Email: sophialouisam <at> gmail.com
LinkedIn: https://www.linkedin.com/in/sophia-louisa-miller/
Twitter/X: @SophiaPlaysGames