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Episode Name:
Crafting Authentic Brand Identities that Stand Out
Episode Description:
Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise.
In this episode, we’re going to discuss valuable insights on effective branding strategies, drawing from indie studio and publisher examples, and even explore how branding can be paried with marketing and storytelling, to help carve your niche and resonate with your audience.
Q?Box Round Answers
What’s your main approach to tackling problems?
Head on, show no fear! On a serious note: I love myself a good list, mental or otherwise. Break down the problem in your head (or on paper) and find a route to the solution.
What’s the most common mistake you see companies make in the industry with their businesses?
Hiring one person to run the whole marketing circus and then being disappointed when the results aren’t incredible (one person can only do so much).
What game are you playing now?
My life has been consumed by Final Fantasy VII Rebirth for months.
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- If your dream is to work in gamedev long-term, define your brand identity to set yourself apart from the noise.
- Be authentic.
- Human beings evolve so why not brands? Treat your brand as an evolving thing with some core values at its core.
RESOURCES and LINKS
How to get in touch with Anni Valkama
LinkedIn:https://www.linkedin.com/in/aeevalkama/
Twitter: @astralberryy