Building a Killer Creator Program with Ruth Dominguez – Indie Game Movement Ep 313 Shownotes

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Episode Name:

Building a Killer Creator Program

Episode Description:

Collaborating with content creators is one of the most impactful ways to amplify awareness and grow your game’s community. However, structuring programs sometimes can be a struggle when ensuring they support and benefit content creators too. 

Today we explore practical strategies your studio can use to amplify your marketing, engage your community and hit goals while simultaneously supporting creators. From discussing crucial aspects of the program’s design to empowering and nurturing creators,  you’ll have all the insights you need to build a killer creator program.

Q?Box Round Answers

What’s your main approach to tackling problems?

Always want to find a solution as fast as possible

What’s one thing that most people don’t know about you?

Have a YouTube channel about life adventures

What game are you playing now?

Mask of the Rose


We covered quite a bit today. Could you list some suggestions or tips you would recommend to indie devs based on our discussion?

  1. Start the creator program early (while you’re still working on the game)
  2. Have your antiscammer filters in place
  3. Believe in creators of all sizes
  4. Make sure who ever is managing your program enjoys talking to people


How to get in touch with Ruth Dominguez

Website: stunlock.com

Twitter: @Ruth_LadyStrify

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