Listen or Download the whole episode here!
Click here to listen on your preferred channel!
Episode Name:
Why Marketing Is Your First Funding Strategy
Episode Description:
You can have a great game idea, but if no one knows about it… who’s going to care? When it comes to funding, most devs focus on the pitch deck, but often ignore what matters just as much. How they’re building traction with their marketing.
In this episode, we’re going to explore how early-stage marketing builds confidence, community and momentum that makes funding more attainable. From signaling traction to reducing risk for investors, we’ll break down how visibility equals viability when it comes to your funding strategy.
Q?Box Round Answers
Biggest gaming pet peeve?
Pressing X to continue
What’s one habit you have that has contributed to your success?
Data!!! (Putting player value first)
What game are you playing now?
Just finished AtomFall – always playing Slay The Spire (and testing things I can’t mention)
PROMOTIONS
Oscar helps a bunch of teams with insight and support on live games… and are looking to set up a LiveOps meetup at Gamescom in August – reach out for more details – @Athanateus or just google Oscar Clark Games
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Data
- Data
- Insight
RESOURCES and LINKS
How to get in touch with Oscar Clark
Website: http://arcanix.ai/
Twitter: @Athanateus
Bluesky: https://bsky.app/profile/athanateus.bsky.social
LinkedIn: http://www.linkedin.com/in/oscarclark
E-mail: oscar@arcanix.ai