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Episode Name:
Using Market Analysis Without Killing Creativity
Episode Description:
Market data has never been more accessible to indie developers and yet, many teams feel more constrained than confident using it. When numbers are treated as answers instead of signals, creative decision-making can start to feel mechanical rather than intentional.
Today, we’re going to explore how to approach market analysis without killing creativity. We’ll break down the difference between quantitative trends and qualitative player insight, why each falls short on its own, and how indie teams can use data as a compass to guide their creative direction without replacing it.
Q?Box Round Answers
What’s the most helpful or impactful advice you ever received?
Define what success means to you personally and as a studio1
What was your childhood favorite game?
Beyond Good and Evil on PS2 and Red Dead Redemption. Both games with great stories
What game are you playing now?
Little bit of Fortnite with my gf.
However, more into movies. Watching some war movies; der untergang (the downfal), jarhead, black hawk down
But also really into the art book of studio ghibli
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Decide what success looks like for you and your studio
- DO market analysis, but use it as a process, not as a goal
- Be confident in your own vision.
RESOURCES and LINKS
How to get in touch with Bobby Dusk
Website:
https://markan.games/
https://edgeofdusk.com/
LinkedIn: https://linkedin.com/in/robert-van-barlingen
E-mail: E-mail: info@markan.games