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Episode Name:

Rethinking Game Marketing from Concept to Connection

Episode Description:

Many indie games struggle not because they lack quality, but because teams never get clear on who they’re building for. In this episode, I join The Gaming Playbook to talk about why marketing starts at the concept stage, not at launch.

We dig into empathy-driven decision making, avoiding shallow data traps, and building trust with players in ways that actually scale. This isn’t about hacks or hype — it’s about clarity, intention, and building games that last.

RESOURCES and LINKS

How to get in touch with Harry Phokou and The Gaming Playbook

Website:

https://phokou.com/the-gaming-playbook/

http://hivemind.world/

LinkedIn: https://www.linkedin.com/in/hphokou/

Previous IGM episode with Harry: https://www.rengenmarketing.com/podcast/indie-game-bizdev/