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Acting on Game Marketing Data Insights and Attribution with Oscar Hogervorst

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Episode Name:

Acting on Data Insights and Attribution with Oscar Hogervorst

Episode Description:

When you’re marketing your indie game, there’s lots of information you’ll need to process and understand in order to make the right decisions. However, sometimes it can be a challenge to know what information will help you achieve your main objectives.  

Thankfully, Oscar Hogervorst of Steam Data Suite shares the importance of how understanding insights and properly attributing the information to results can lead you to make the right decisions for your game marketing efforts.

Q?Box Round Answers!

The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.

If you had a theme song, what would it be?

Oh Well by Fleetwood Mac

What’s the best piece of advice you have ever been given?

With a little bit of velocity, you can get anything done.

What was your least favorite food as a child?

Cauliflower

If you could be any kind of a plant, what would it be?

Reeds

What game are you playing now?

Lego Star Wars – Skywalker Saga

Back for Blood 2

Flight Sim Games

TIPS and ADVICE

We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?

    1. Consider the role that data plays to your company.
    2. Make sure the type of information you’re looking at makes sense to the life cycle of your product. 
    3. Finding the right tool that helps you do the work.

RESOURCES AND LINKS

 

How to get in touch with Oscar

Website: Steam Data Suite

Oscar’s LinkedIn

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