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Episode Name:
Acting on Data Insights and Attribution with Oscar Hogervorst
Episode Description:
When you’re marketing your indie game, there’s lots of information you’ll need to process and understand in order to make the right decisions. However, sometimes it can be a challenge to know what information will help you achieve your main objectives.
Thankfully, Oscar Hogervorst of Steam Data Suite shares the importance of how understanding insights and properly attributing the information to results can lead you to make the right decisions for your game marketing efforts.
Q?Box Round Answers!
The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.
If you had a theme song, what would it be?
Oh Well by Fleetwood Mac
What’s the best piece of advice you have ever been given?
With a little bit of velocity, you can get anything done.
What was your least favorite food as a child?
Cauliflower
If you could be any kind of a plant, what would it be?
Reeds
What game are you playing now?
Lego Star Wars – Skywalker Saga
Back for Blood 2
Flight Sim Games
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
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- Consider the role that data plays to your company.
- Make sure the type of information you’re looking at makes sense to the life cycle of your product.
- Finding the right tool that helps you do the work.
RESOURCES AND LINKS
How to get in touch with Oscar
Website: Steam Data Suite
Oscar’s LinkedIn