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Episode Name:
The Power of Branding in Game Development
Episode Description:
Great games don’t just happen—they’re built on strong branding that resonates with players. But how do you convince a development team that brand matters just as much as gameplay? In this episode, we’re going to break down how branding impacts everything from marketing to player engagement, and how developers can integrate branding into their creative process without sacrificing their vision.
Q?Box Round Answers
What’s one habit you have that has contributed to your success?
I always ask “How can I help?”
What’s your favorite most helpful mobile app?
LinkedIn. Not for sales pitches or anything like that – it’s just the most unifed way to see what people are talking about in the games industry but also to see other marketer’s efforts.
What game are you playing now?
Civilization VII and whatever games my kids need my help beating
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Don’t hire an agency. There are so many consultants out there that can help out at reasonable costs
- Practice, focus, and don’t stop until you can explain the value of your game in one short sentence
- Be observant – what games catch your attention? what expectations do certain developers bring without even know what their next game is?
RESOURCES and LINKS
How to get in touch with Hilary Goldstein
If you’re an indie and you need help, set up a call with Hilary and he can provide
an analysis for free: https://calendly.com/fittedmarketing
Website: https://www.linkedin.com/in/hilarygoldstein/
OTHER SOURCES: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788