Aligning Marketing with the Development Process with Benoit Scappazzoni – Ep 352 Shownotes

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Episode Name:

Aligning Marketing with the Development Process

Episode Description:

Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need.

So today, we’re going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game’s full potential.

Q?Box Round Answers


We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?

  1. Market fit and players interests is the top priority
  2. There is no magical recipe
  3. Marketing is a means to support development and not a “hot fix”


How to get in touch with Benoit Scappazzoni

LinkedIn: https://www.linkedin.com/in/benoitscappazzoni/

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