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Episode Name:
Aligning Marketing with the Development Process
Episode Description:
Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need.
So today, we’re going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game’s full potential.
Q?Box Round Answers
What advice would you give to someone else that’s just starting out?
Never give up and explore all avenues
Name one thing that motivates you every day?
Creating and helping others with their games
What game are you playing now?
The Rest of the Wicked? Dilablo? Desmis Dairy
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Market fit and players interests is the top priority
- There is no magical recipe
- Marketing is a means to support development and not a “hot fix”
RESOURCES and LINKS
How to get in touch with Benoit Scappazzoni