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Episode Name:
How to Properly Market to Cultural Audiences.
Episode Description:
Some people may think that marketing to cultural audiences only involves partnerships and localizing your game. But to really cater and serve that audience, it starts with having a core understanding and how to best represent those people.
That’s why today Osama Dorias shares his experiences and understanding of global gaming culture and how applying empathy and taking certain approaches can create numerous opportunities while better serving your audience.
Q?Box Round Answers!
The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.
What was your childhood favorite game?
Street Fighter 2
Crayons, Colored Pencils, or Sharpie?
Colored pencils
If you could be any power ranger, what would it be?
Green
What’s one thing that motivates you every day?
Desire to make things better for the next generation
What are you playing right now?
Mass Effect Legendary Edition
TIPS and ADVICE
- Listen to people in your team or hire a consultant
- Pay special attention to symbols you may use and double-check
- Consider looking into great opportunities like incorporating significant events like Ramadan into your games.
RESOURCES AND LINKS
How to get in touch with Osama?
Twitter: @osamadorias