How Indie Devs Can Use Game Design and Appeal with Marketing – Indie Game Movement Ep 107 Show Notes

Listen or Download the whole episode here!

Episode Name:

How to Use Game Design and Appeal with Marketing with Tanya X. Short


Episode Description:

Whenever indie devs are making a game, style and design usually plays a huge role from inception to launch. With so much focus on appeal, often times indie devs forget how they can leverage this key element with their marketing efforts.

Keeping this concept in mind, Tanya X. Short of Kitfox Games shares how essential a game’s style is to marketing and what to consider when dealing with very diverse style types.


Q?Box Round Answers!

The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.


What is one place you would love to travel to?



What’s one thing that motivates you every day?

Nice scenic commute through Montreal.


Smoothie or Milkshake?



Lakes, oceans, or ponds?



Most Influential/Inspiring Game?

Tough question to answer, but a text MMO called Aetolia.


Key Takeaways

  1. It’s not evil to wonder about your game’s appeal in pre-production. Take the time and verify the appeal.
  2. Ask people around you to give honest feedback. Focus on commercial appeal when asking for feedback.
  3. Make your Steam “coming soon” page as soon as you have a video, and put tags on it.



More info about Tanya, Kitfox, and their games!

Website: kitfoxgames.com


Social Media

Tanya’s Twitter: @tanyaxshort

Kitfox Games’ Twitter: @KitfoxGames

Kitfox Games’ Facebook: https://www.facebook.com/kitfoxgames/


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