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Episode Name:
Winning at PR Without a Big Budget
Episode Description:
Many indie studios feel locked out of traditional PR, feeling like you need an agency and big budget just to get noticed. In this episode, we break down how to earn meaningful media coverage with a story worth telling and how to create a system to share it. Learn how a strategic approach to visibility can build credibility, attract players, and drive momentum, all without gatekeepers or expensive retainers.
Q?Box Round Answers
What’s the most helpful or impactful advice you ever received?
Shanté: Launch it ugly. Iterate later. The market doesn’t reward the prettiest build; it rewards momentum.
Josh: Pick your battles
What’s one habit you do to keep a clear and healthy mind?
Shanté: Honestly, walking. Lots of walking.
Josh: Playing with kids
What game are you playing now?
Shanté: Strictly the game of business building.
Josh: Hades
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Story beats specs. Don’t pitch your game, pitch why it matters.
- Visibility is a system, not a sprint. Media momentum comes from consistency so build a repeatable process: research, pitch, followup, amplify, repeat.
- Relationships are greater than reach. PR is not transactional. Human first principles or nothing else.
Offers
A podcast sampler list. We’ll send you a list of 5-7 podcasts (with contacts) that you should be on.
https://www.higoodnews.com/
RESOURCES and LINKS
How to get in touch with Shanté Micah & Josh Moody
Website: https://www.higoodnews.com/
LinkedIn:
higoodnews: https://www.linkedin.com/company/higoodnews
Shanté: https://www.linkedin.com/in/shantemicah/
Josh: https://www.linkedin.com/in/joshuadmoody/
OTHER SOURCES:
https://programs.higoodnews.com/prpp
https://www.youtube.com/@thisisgoodnews