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Episode Name:
The Power of Player-Centric Marketing
Episode Description:
Traditional marketing methods often struggle to cut through the noise, leaving indie developers searching for better ways to reach their audience. But what if the key isn’t just better tactics or bigger budgets, but a deeper understanding of players themselves? In this episode, we dive into how player-centric design principles can transform marketing efforts, helping developers craft content that feels authentic and resonates emotionally, allowing them to build stronger player connections.
Q?Box Round Answers
What was your childhood favorite game?
Command and Conquer Red Alert 2, Tiberian Sun
What’s your favorite most helpful mobile app?
ChatGPT
What game are you playing now?
Avowed, COD, Manor Lords (again)
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- It’s all about communication and how you do it.
RESOURCES and LINKS
How to get in touch with Greg Posner
Website: https://playerdriven.io/
E-mail: greg@playerdriven.io
LinkedIn:
https://www.linkedin.com/in/gregposner/
https://www.linkedin.com/company/player-driven