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Episode Name:
Owning Your Game’s Positioning
Episode Description:
Many indie studios do not struggle because their game lacks quality. They struggle because they fail to fully own what makes their game distinct. In this episode, I break down why strong positioning starts with identifying the most marketable truth about your game and committing to it clearly enough for the market to understand and remember.
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How to get in touch with Andrew Pappas
Website: https://www.rengenmarketing.com/
Twitter: @_andrewpappas