This past GDC 2023, Steam hosted roundtable sessions for developers to provide feedback. I was able to attend one and it was an enlightening experience. Recently, Steam just followed up by posting a summary of the biggest topics discussed. There were no real details shared here other than referencing current documentation and of course their […]
As a developer or studio, you serve your audience by providing them with an experience. Making sure your game provides the best player experience possible is essential. This is something all developers are constantly mindful of and improving upon. However, with so much time and energy devoted to the in-game experience, we forget that the […]
Time is a finite resource. I think we all know that. And knowing that can sometimes put us under a lot of pressure. Especially when you’re balancing tasks between development and marketing. So the question I’m posing today is this. “How much time do you really have?” Time is relative Depending on your frame of […]
Building a game community takes a lot of work. But regardless of the work, if you started one, you need to stay committed. If you don’t, you’ll be managing your community debt. Trust me…that’s not fun. What is community debt? It’s basically when your community suffers from neglect and can become toxic. I did not […]
If you ever ran to exercise, you may have thought about how you could get to your destination faster. The thought crossed my mind too, so one day I looked into it. At first, I thought I just needed to…well, run faster. That seemed pretty obvious. If you want to go faster in your car, […]
Knowing what players like and don’t like gives you valuable insight. Especially when it’s about your game or someone else’s. Regardless of whether the information is negative or positive, what players call out can be marketing gold. This “marketing gold” can be found all over the place. Most of the time though, it just sits […]
I had to shovel my driveway today. First, it snowed. Then it rained… and kept raining. This makes the whole process of shoveling my driveway very challenging. For anyone who is familiar with wet snow, it’s heavy. Apparently, pure water is about five times heavier than snow. With the amount of slush I was shoveling […]
There’s a lot of different and great ways you can market your game, but Facebook ads for games can deliver results quickly with a good level of control. Whether you’re looking to build your community, get wishlists or anything else to reach your indie game marketing goals, Facebook ads for games are a quick way […]
Starting your video game marketing can be a huge project for any person or a small team. Regardless of how great your game is, you still need a game plan for your marketing. Not having a plan makes it hard to market your game. Even if your game is amazing, not as many people will […]
While you’re in development, at some point you’ll likely make some indie game marketing mistakes. One of the best ways to help avoid some mistakes is to tackle your indie game marketing. You’ll also need to decide if you should self-publish or partner with a publisher. This is an important decision you’ll need to make, […]
