How to be Perceptive of Your Indie Game’s Messaging – Indie Game Movement Ep102 Show Notes

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Episode Name:

How to be Perceptive of Your Indie Game’s Messaging

Episode Description:

Indie devs may know the ins and outs of their game, but it doesn’t necessarily mean they know how their messaging is being interpreted by players. Bill Gardner of The Deep End Games shares his journey and the lessons learned from his first game Perception and how important it is to really know your messaging when it comes to marketing your game


Q?Box Round Answers!

The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.


Name one of your childhood fears?


What’s your favorite movie of all time?

The Empire Strikes Back


Star Wars or Star Trek?

Star Wars


Biggest gaming pet peeve?

Narrow definitions – Or people limiting themselves to what games they play because they are biased towards a particular platform or genre.  

Name one thing that motivates you every day?


Family, trying to provide for them, making them happy and proud!


Key Takeaways

  1. Do everything you can to really understand your own messaging.
  2. Get in tune with what you think audience is.
  3. Get as much feedback as you possibly can to improve.
  4. Make sure that your messaging is in sync with your marketing, communication channels and game design.




More info about Deep End Games and Perception

The Deep End Games

Best way to reach Bill and The Deep End Games





Where to purchase the game:

Nintendo Switch



Xbox One

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