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Episode Name:
Adapting Influencer Marketing Strategies for Better ROI with Streamforge
Episode Description:
The marketing landscape is constantly evolving, and it’s not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive.
That’s why today we’re meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional PR to influencer marketing to maximize their ROI.
Between diving into tools, strategies, and mindset, we’re going to cover everything needed to keep up with these changes and maximize your influencer marketing efforts.
Q?Box Round Answers
What’s the most common mistake you see devs or studios make with their games?
Xavier – Thinking about marketing as an afterthought
Antoine – To add to what X said, Marketing comes too late in the process- should be integrated in the pre-prod level
What game are you playing now?
Xavier – Silent Hill 2
Antoine – Faith on Switch
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Monitor content creation as soon as you can
- Engage with creators sooner
- Keep monitoring your games after they’re launched
SPECIAL PROMOTION
Mention the IGM podcast and get 30% discount on all deals. For a year, we’ll give you 50% off!
Just reach out via email to sales<at>streamforge.com to get more details on this exclusive offer!
RESOURCES and LINKS
How to get in touch with Antoine and Xavier
Website: streamforge.com
Twitter: Xavier – https://x.com/xavconstantin
Antoine – https://x.com/antoinebord
Streamforge – https://x.com/Streamforge
LinkedIn: Xavier – https://www.linkedin.com/in/xavierconstantin/
Antoine – https://www.linkedin.com/in/antoine-bordeleau/
Streamforge – https://www.linkedin.com/company/streamforge/