Mastering your game’s key art with William Perkins – Indie Game Movement Ep 325 Shownotes

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Episode Name:

Mastering your game’s key art

Episode Description:

Q?Box Round Answers

What’s your main approach to tackling problems?

Listening and iterating

What’s the most common mistake you see companies make in the industry with their businesses?

Not doing the fundamental marketing research before starting the project

What game are you playing now?

Starfield, Tunic, Ravenlok, Grindstone


We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?

  1. Start thinking about your game logo and imagery well before development
  2. Ask yourself what you want your key art to communicate in the concept state
  3. Think outside of the box


How to get in touch with William Perkins

Website: continueagency.com

Twitter: @continueinc, @williamhperkins

OTHER SOURCES: @wearecontinue on IG

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