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Episode Name:
Mastering your game’s key art
Episode Description:
We all know that key art for our games plays a critical role in setting expectations for players, but sometimes despite the best intentions, it can still fall flat, causing confusion and even friction for players.
Today we’re going to dig deep into what key art should consist of, the importance of knowing the market, and explore everything from concept, design, and distribution so you can get closer to mastering your game’s key art.
Q?Box Round Answers
What’s your main approach to tackling problems?
Listening and iterating
What’s the most common mistake you see companies make in the industry with their businesses?
Not doing the fundamental marketing research before starting the project
What game are you playing now?
Starfield, Tunic, Ravenlok, Grindstone
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Start thinking about your game logo and imagery well before development
- Ask yourself what you want your key art to communicate in the concept state
- Think outside of the box
RESOURCES and LINKS
How to get in touch with William Perkins
Website: continueagency.com
Twitter: @continueinc, @williamhperkins
OTHER SOURCES: @wearecontinue on IG