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Episode Name:
How to Align Marketing and Community Needs During Development
Episode Description:
Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky.
So today, we’re going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all while you’re still making your game!
Q?Box Round Answers
What’s one habit you have that has contributed to your success?
“Yes and” (improv concept)- taking opportunities and building on them
What advice would you give to someone else that’s just starting out?
Networking is just making friends! And that can be done on social media.
What game are you playing now?
Love, Ghostie
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Start a community early
- The focus should be making a really great game
- Your authenticity is your biggest strength
RESOURCES and LINKS
How to get in touch with Amanda Vandenburg
Twitter: @acaciamanda