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Episode Name:
Getting Impressive Results from Tools and Resources with Ashley Gwinnell
Episode Description:
There are tons of resources and tools out there that can help us do everything from create processes, reduce friction and better understand our game marketing efforts.
Despite this, we can still get caught focusing on too many details these resources provide, making it a challenge to know how to best leverage them.
Thankfully Ashley Gwinnel of impress.games shares his game dev and tool creation experience to provide great insight on how to get impressive results with your marketing campaigns.
Q?Box Round Answers!
The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.
What’s your favorite book?
Masters of Doom by David Kushner
What’s your favorite summer vacation spot?
Doesn’t really have one.
Early bird or night owl?
Night owl
What’s your favorite most helpful app?
Analytics apps
What game are you playing now?
Occasional game jam games and Breadth of the Wild.
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
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- Think like a publisher and be mindful of your brand.
- Spend someone else’s money to reduce your risk.
- Don’t neglect marketing your game!
- Don’t crunch!
RESOURCES AND LINKS
How to get in touch with Ashley
Website: Impress.games
Ashley’s email: ashley(at)impress.games
Ashley’s Twitter: @ashleygwinnell
Ashley’s YouTube: Force of Habit