Getting Creative with your Strategy with Joe Henson – Indie Game Movement Ep 280 Shownotes


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Episode Name:

Getting Creative with your Strategy with Joe Henson

Episode Description:

We all know the importance of developing a marketing strategy for your game and the idea of leveraging strategies that worked for other successful games can be tempting. However, doing this can potentially limit how you stand out, making it even more of a challenge to market your game.

Thankfully, Joe Henson of Indie Game Joe joins us today to share how his journey and processes help him look at things differently so he can think outside of any shape and come up with creative strategies that stand out.

Q?Box Round Answers!

The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.

If you could practice any kind of martial art (or trained combat), what would it be?


Crayons, Colored Pencils, or Sharpie?


One country you always wanted to travel to?


If you could speak another language you don’t know fluently, what would it be?


What game are you playing now?

Call of Duty Warzone


We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?

    1. Look at marketing as a form of art.  
    2. Don’t assume that if something doesn’t work for a particular kind of game, it doesn’t work for yours.  
    3. Success is subjective.  


How to get in touch with Joe

Joe’s email: info(at)indiegamejoe.com

Joe’s Twitter: @indiegamejoe

Joe’s Website: indiegamejoe.com


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