How Indie Devs Can Gamify Your Marketing Using Different Assets with Shawn French – Indie Game Movement Ep 260 Show Notes

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Episode Name:

How to Gamify Your Marketing Using Different Assets

Episode Description:

Gamifying your marketing is one of many ways to increase engagement for your audience, but people usually don’t think about how this can be done using different products.

That’s why today we have Shawn French of HyperKinetic Studios to discuss how he took their game and adapted it to a comic, providing two stand alone products that organically cross-promote each other, creating a super value packed experience for both players and readers.   


Q?Box Round Answers!

The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.

What’s your favorite comic of all time?

80s era Conan comic series  Mad Magazine issue #227  

What’s your favorite anime of all time?


Early Bird or Night Owl?

Would like to be night owl, but forced to be early bird  

Name one country you always wanted to travel to?


What game are you playing now?

XCOM 2 war of the chosen

Any Madden game  



  1. Keep eyes out for unexpected opportunities
  2. Be conscious outside connections and of skills that other team members possess.
  3. If heading into a new area (or minefield) it’s always worth hiring a guide.



How to get in touch with Shawn

Website: Epic Tavern Website

Steam: Epic Tavern on Steam

Discord: EpicTavern Discord

Twitch:  EpicTavern

Twitter: @EpicTavern

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