Want to help support IGM? Visit our Patreon page!
Listen or Download the whole episode here!
Click here to listen on your preferred channel!
How to Gamify Your Marketing Using Different Assets
Gamifying your marketing is one of many ways to increase engagement for your audience, but people usually don’t think about how this can be done using different products.
That’s why today we have Shawn French of HyperKinetic Studios to discuss how he took their game and adapted it to a comic, providing two stand alone products that organically cross-promote each other, creating a super value packed experience for both players and readers.
Q?Box Round Answers!
The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.
What’s your favorite comic of all time?
80s era Conan comic series Mad Magazine issue #227
What’s your favorite anime of all time?
Early Bird or Night Owl?
Would like to be night owl, but forced to be early bird
Name one country you always wanted to travel to?
What game are you playing now?
XCOM 2 war of the chosen
Any Madden game
TIPS and ADVICE
- Keep eyes out for unexpected opportunities
- Be conscious outside connections and of skills that other team members possess.
- If heading into a new area (or minefield) it’s always worth hiring a guide.
RESOURCES AND LINKS
How to get in touch with Shawn
Website: Epic Tavern Website
Steam: Epic Tavern on Steam
Discord: EpicTavern Discord