How Indie Devs Can Take the Right Approach with their PR – Indie Game Movement Ep 125 Show Notes

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Episode Name:

How Indie Devs Can Take the Right Approach with their PR 

Episode Description:

At some point, indie devs are going to need to take action with their PR but it can often be a challenge. Writing only press releases isn’t enough to get the attention of the press, and simply asking for coverage isn’t going to work either.   Thankfully Yohann Miniere shares his expertise and experiences on how indie devs can be creative in their approach so their next PR campaign can create awareness and strengthen their brand.


Q?Box Round Answers!

The Q?Box round is a series of random questions so you can get to know a little bit more about our guest.

1)Favorite Movie?

Hard to pick, but tied between JFK, The Game and Rounders

2) Favorite Food/Meal

Bolognese Pasta

3) A person that inspires you?

Parents and John F Kennedy

4) Whales or Sharks?

Depends, in general…whales…if playing poker…sharks!

5) What game are you playing now?

One of his current client’s game, Isle Spirits.


Key Takeaways to Consider with a PR campaign

  1. Make sure you give yourself enough time for your PR campaign.
  2. Have a press kit on your website.
  3. Reach out to journalists directly.
  4. Consider using services like Gamepress.com






How to get in touch with Yohann?

Website: IndieGamesMarketer.com

Twitter: @longshot_indie

Email: yohann AT indiegamesmarketer DOT com  

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