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Episode Name:
Leveling Up Your Game Studios Brand
Episode Description:
Creating a brand is one of those things that we sometimes don’t put much stake in, and understandably so. Logos and sleek websites are nice to have, but they don’t necessarily contribute to goals and objectives…or do they?
Well, today we’re going to dive deep into that concept and others, discovering how building a strong brand foundation doesn’t only provide clarity for your studio, but how it can influence your culture, attract the right audiences and partners, and a whole lot of other things that can level up your game studio.
Q?Box Round Answers
What’s the most common mistake you see companies make in the industry with their businesses?
People losing their culture, and people only have one view of “success”.
What’s one habit you have that has contributed to your success?
Infatuation with social media
What game are you playing now?
Erica – a nature/film video game, Steam (visual novel).
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Don’t be demissive of your branding
- Think about how your brand can attract audiences, publishers, and partners
- If you’re having difficulty getting inspiration for your brand, look outside of other studios.
- Define your purpose and vision as it helps you
RESOURCES and LINKS
How to get in touch with Charis
Website: Radical Forge
Twitter: @RadicalForge