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Episode Name:
How Community is the Heart of Your Business
Episode Description:
There are lots of different ways to create awareness for your games, from events to marketing beats, but none quite get the blood flowing and momentum going than having a committed and loyal fanbase.
Today, we talk with Alx Preston and Yiyi Zhang of Heart Machine and take a look at their past and upcoming titles to discuss how their fanbase influenced important decisions and drove them to build impactful experiences.
Q?Box Round Answers
Who is your favorite artist?
(AP) Miyazaki
(YZ) Devin L Kurtz
Crayons, Colored Pencils, or Sharpie?
(AP) Sharpie
(YZ) Sharpie
What’s one habit you have that has contributed to your success?
(AP) Constantly screaming in the night LOL (real habit – waking up early)
(YZ) Zero Inbox
Name one thing that motivates you every day.
(AP) To be a zero-inbox person
(YZ) Parents
What game are you playing now?
(AP) God of War and Call of Duty
(YZ) Kirby and the Forgotten Land (Geo Guesser)
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Consistency
- Transparency
- Showing gratitude
RESOURCES and LINKS
How to get in touch with Alx or Yiyi?
Website: Heart Machine
Email: yiyi.zhang@heart-machine.com (Press) hello@heart-machine.com (general inquiries)
Twitter: @HeartMachineHQ