How Community is the Heart of Your Business with Alx Preston and Yiyi Zhang of Heart Machine – Indie Game Movement Ep291 Shownotes

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Episode Name:

How Community is the Heart of Your Business

Episode Description:

There are lots of different ways to create awareness for your games, from events to marketing beats, but none quite get the blood flowing and momentum going than having a committed and loyal fanbase. 

Today, we talk with Alx Preston and Yiyi Zhang of Heart Machine and take a look at their past and upcoming titles to discuss how their fanbase influenced important decisions and drove them to build impactful experiences.

Q?Box Round Answers

Who is your favorite artist?

(AP) Miyazaki
(YZ) Devin L Kurtz

Crayons, Colored Pencils, or Sharpie?

(AP) Sharpie
(YZ) Sharpie

What’s one habit you have that has contributed to your success?

(AP) Constantly screaming in the night LOL (real habit – waking up early)
(YZ) Zero Inbox

Name one thing that motivates you every day.

(AP) To be a zero-inbox person
(YZ) Parents

What game are you playing now?

(AP) God of War and Call of Duty
(YZ) Kirby and the Forgotten Land (Geo Guesser)


We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?

  1. Consistency
  2. Transparency 
  3. Showing gratitude 


How to get in touch with Alx or Yiyi?

Website: Heart Machine

Email: yiyi.zhang@heart-machine.com (Press) hello@heart-machine.com (general inquiries)

Twitter: @HeartMachineHQ

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