Understanding and Applying Audience Needs to Your Product Design with Alexandre Mandryka – Indie Game Movement Ep 305 Shownotes

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Episode Name:

Understanding and Applying Audience Needs to Your Product Design

Episode Description:

Anytime you’re looking for opportunities in the game market, understanding your game’s audience is a great place to start. Unfortunately, the process isn’t usually defined well, making it hard to understand audiences, let alone how to apply their needs to your product design.

Today we’re taking a deeper dive with our guest into exploring this concept of “knowing your audience” further, discovering key ingredients that you can use to create the right product design.

Q?Box Round Answers

What’s your most inspirational/influential game?

Street Fighter, Quake, and Unreal

What’s your biggest gaming pet peeve?

Game makers having a hard time differentiating between being a player and being a maker

What game are you playing now?

Kingdom Rush and Hades


We covered quite a bit today. Could you list some suggestions or tips you would recommend to indie devs based on our discussion?

  1. Read business books like:
    The Innovator’s Dilemma by Clayton Christensen,
    Value Proposition Design by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    (Andrew’s suggestion: Good to Great by Jim Collins)
  2. Try to take a step back and find out why are games successful or not, and what is top of mind for the community.


How to get in touch with Alexandre Mandryka

Website: gamewhispering.com

Email: alex@gamewhispering.com

SPECIAL OFFER! Add “Indie Game Movement” in the subject line of the email for a special discount!

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