Aligning Your Marketing and Game’s UX with Neil Edwards – Indie Game Movement Ep299 Shownotes

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Episode Name:

Aligning Your Marketing and Game’s UX

Episode Description:

Whenever we think about what makes a great game, generally speaking it boils down to the positive experience players have. However, when making games, the focus shouldn’t be making a great game, but making the right game for a particular audience and delivering more value than what’s currently available. But even with this shift in mindset, studios and developers can still struggle with how to communicate their game’s experience to prospective players.

Thankfully, our guest shares UX design concepts and frameworks that can be translated into marketing efforts that clearly communicate a game’s vision and experience to prospective players, making this a cohesive and holistic approach that fully caters to the player’s journey and aligns marketing with UX.

Q?Box Round Answers

What’s your biggest gaming pet peeve?

Unskippable story/cutscenes and bad tutorials that aren’t like the actual gameplay

What’s the most common mistake you see devs or studios make with their games?

A vision that isn’t clear, goals that are too vague and not really understanding how UX plays into development.

What game are you playing now?

A lot of Marvel Snap, some Strange Horticulture and before that Tunic.


We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?

  1. Zoom out
  2. Do your research!
  3. Don’t make a slide deck
  4. Ignore all advice!


How to get in touch with Neil

Website: UX is Fine

LinkedIn Page: UX is Fine


Blue Ocean Strategy (Not an affiliate link)

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