Leveraging Market Research and Reddit for Niche Games with Alice Ruppert – Indie Game Movement Ep298 Shownotes

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Episode Name:

Leveraging Market Research and Reddit for Niche Games

Episode Description:

Making any game has its challenges, but making one that caters to a niche audience can be an extremely daunting task. Between discovering a limited market and having few games to compare yours to, what you thought was an opportunity could quickly look like a big risk.

Thankfully our guest today shares how a little market research and an understanding of your audience allows you to be more authentic with players while tackling other challenges around awareness efforts on platforms like Reddit and beyond.

Q?Box Round Answers

What was your childhood favorite game?

Sims 2 and My Horse Farm

What’s one habit that has contributed to your success?

Acknowledging when you mess up and working towards solutions (and learning from that experience).

What game are you playing now?

Cult of the Lamb and Star Equestrian


We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?

  1. Just finish a thing (a small game, etc.)
  2. Bring more outside things into gaming.
  3. Take your audience and their interests at face value and be genuine.


How to get in touch with Alice?

Website: aliceruppert.ch or The Mane Quest

Twitter: @MaliceDaFirenze

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