Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Leveling Up Your Game Studios Brand Episode Description: Creating a brand is one of those things that we sometimes don’t put much stake in, and understandably so. Logos and sleek websites are nice to have, but they don’t […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Making Horror Games Scary with Justin Stoddard Episode Description: When it comes to creating horror games, it can become quite a challenge to effectively deliver scares while keeping players fully immersed in the experience In this special Halloween […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Mastering your game’s key art Episode Description: We all know that key art for our games plays a critical role in setting expectations for players, but sometimes despite the best intentions, it can still fall flat, causing confusion […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Everything you do is Marketing Episode Description: Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Navigating Development in a Changing Market Episode Description: Learning how to adapt to the ever-changing game industry is a challenge that all studios and developers face. From understanding evolving market conditions to determining how to align projects with […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Finding Balance Between Passion and Marketability with Chris Guin Episode Description: If there’s one thing developers generally have a strong supply of, it’s passion. While this is a great driving force that sparks motivation and creativity, it doesn’t […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Improving and Maximizing Your Wishlist Quality Episode Description: Getting wishlists is probably one of the main goals, and bottom-line results we strive to acquire when getting games ready for release, and understandably so. But often, we get so […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Shareworthy Game Moments Episode Description: If there is one thing most of us strive to do as game creators, it’s to stand out. And standing out doesn’t get much better when people talk about your game and […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Building a Killer Creator Program Episode Description: Collaborating with content creators is one of the most impactful ways to amplify awareness and grow your game’s community. However, structuring programs sometimes can be a struggle when ensuring they support […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: The Future of Advertising Games and Creating Micro Content Episode Description: The world of game marketing is a shifting landscape. Recent years have shown a trend toward short-form content for advertising, communicating and selling video games. Today we’ll […]
