Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Building a Killer Creator Program Episode Description: Collaborating with content creators is one of the most impactful ways to amplify awareness and grow your game’s community. However, structuring programs sometimes can be a struggle when ensuring they support […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Marketable Prototypes and Crushing Your Scope Episode Description: Exploring ideas and concepts for a new project is always fun, especially when you’re ready to develop a prototype. But sometimes passion, drive, and even opportunity can be a […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Unleashing Your IP’s Revenue Potential Episode Description: We all understand the importance and value an IP has and rightfully so. However, sometimes studios don’t see beyond this, finding it difficult to visualize and unlock their IPs true potential. […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: How to Crush Playtesting Your Games Episode Description: We all have a tendency to get close to our projects and sometimes miss the forest for the trees, especially when it comes to player feedback. But even if we […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Validating Ideas and Using Roguelike Marketing Episode Description: Validating any game concept can be a huge challenge for game creators. And if you’re not hitting the target dead on, it can cost valuable time and resources. But just […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: The Future of Advertising Games and Creating Micro Content Episode Description: The world of game marketing is a shifting landscape. Recent years have shown a trend toward short-form content for advertising, communicating and selling video games. Today we’ll […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Maximizing PR Campaigns Using Data Insights Episode Description: Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Leveling Up Your Studio While Being Empathetic Episode Description: By now, most of you should know that this podcast is about the marketing and business of indie games. But another core theme carried throughout the show is empathy. […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Understanding and Applying Audience Needs to Your Product Design Episode Description: Anytime you’re looking for opportunities in the game market, understanding your game’s audience is a great place to start. Unfortunately, the process isn’t usually defined well, making […]
Listen or Download the whole episode here! Click here to listen on your preferred channel! Episode Name: Creating Impact Using Animated Trailers for Games Episode Description: Animation has been connecting people to characters across the world for generations. With animated game trailers rising to prevalence in the indie game community, we’re taking a look at […]
